A-Z Guide

A

Accessibility

For detailed Accessibility information, please visit here.

Administrative Offices

The BMO Harris Bradley Center Administrative Offices are located at the northeast corner of the building. To visit, please enter through the Potawatomi Gate at the corner of Fourth Street and Highland Avenue and check-in at our guest releations desk for further instruction.

Hours: Monday to Friday: 10 a.m. - 3 p.m.

Phone: (414) 227-0797
Email: ContactUs@bcsec.com
 

Alcohol

The BMO Harris Bradley Center takes the responsible service of alchoholic beverages seriously and reserves the right to eliminate service at our descretion. A two-drink per-ID service limit is enforced at all events where alcohol is served.

See also, Designated Driver Program.

Animals

Animals or pets of any kind are prohibited in the BMO Harris Bradley Center with the exception of trained service animals and service animals in training that qualify as such under the ADA guidelines. Service animals are welcome inside the venue, but must remain on a leash or in a harness at all times. Service animals will rest in the seating area of the individual with a disability, rather than in the aisle next to them. A guest whose service animal poses a threat to the safety of other BMO Harris Bradley Center guests or employees may be asked to escort the animal off the premises.

ATMs

The BMO Harris Bradley Center has two ATM locations on site. 

  • Outer East Atrium near the Potawatomi Lobby and the BMO Harris Bradley Center Ticket Office
  • 200-Level Concourse outside Section 211

B

Baby Changing Stations

Baby changing stations are located inside restrooms on the 200 and 400 levels. 

See also, Nursing Mothers or Family Restroom.

Backstage Passes

Access to backstage areas is unavailable to the general public and restricted to authorized personnel only.

Bags

Purses and diaper bags are permitted into the BMO Harris Bradley Center but may require reasonable search by BMO Harris Bradley Center security personnel upon entry. Backpacks, oversized bags, and suitcases are prohibited.

Binoculars

The BMO Harris Bradley Center allows the use of binoculars during all events.

Buses

The BMO Harris Bradley Center suggests dropping your limo or bus party off in front of the building on Fourth Street between Highland Avenue and State Street near the Potawatomi and Northwestern Mutual gates. Buses may park in the surface lot on Highland Avenue and Fifth Street across from the BMO Harris Bradley Center Parking Structure or anywhere on the street where there is metered parking. Standard parking rates apply in correspondence to the amount of space taken up by the bus. For City of Milwaukee Parking information, please visit ParkMilwaukee.com.

C

Cameras

All video and professional photography, including professional grade cameras (cameras with a detachable lens or lens that extends further than 3 inches), are strictly prohibited without authorization in advance of the event, with the exception of Milwaukee Admirals games. The Milwaukee Admirals allow cameras of all sorts into the building during their game times, unless otherwise stated.*

Standard point-and-shoot "pocket" cameras may or may not be prohibited depending upon event restrictions. 

Please see event details page for event-specific restrictions or contact our Reception Desk at (414) 227-0797.

*Please note: The Milwaukee Admirals do reserve the right to deny cameras inside the building at any time for any reason.

Catering

All concessions and catering services at the BMO Harris Bradley Center are provided by Levy Restaurants, an industry leader in quality food and beverage services. For specific catering information or to arrange catering services, please contact Sarah Nordby at SNordby@levyrestaurants.com or (414) 219-8420.

Cell Phones

Cell phones are permitted in the BMO Harris Bradley Center.

Children & Tickets

Tickets are generally required for patrons of all ages. 

Current Exception: For all team games, any child under 2 years of age sitting on the lap of a parent/guardian is not required to have a ticket.

For concerts and special events, please visit our View All Events page to find ticketing details on the particular event you are interested in.

Clubs

For information about our clubs, including accommodations, features, and availability, please visit our Suites & Clubs page.

Coat Check

Our self-check coat room is located on the 200 level near the southeast corner of the building, just outside Section 203.

Comments

For comments, questions, and inquiries, please visit our Contact Us page.

Concealed Carry

The BMO Harris Bradley Center has a "No-Weapons" policy. Guns, knives, and other items that could be used as a weapon are not permitted inside the Center. BMO Harris Bradley Center security personnel maintain the right to prohibit any items they believe may pose a threat to both guests and employees and also those items deemed unsafe for carry inside the building.

See also, Prohibited Items.

Concessions

For concession stands, kiosks, and bar lounges, please visit our Arena Food & Beverage page.

Credit/Debit Cards

The BMO Harris Bradley Center accepts both credit and debit cards from VISA, MasterCard, American Express, and Discover at the Ticket Office, Pro-Shop, and most concessions locations.

(Please Note: The BMO Harris Bradley Center is not responsible for lost or stolen credit or debit cards.)

Coolers

Please see Prohibited Items.

D

Designated Driver Program

Responsible consumption of alcohol is a priority for the BMO Harris Bradley Center and our home teams. Together, with MillerCoors, we have implemented a successful program to prevent guests from drinking and driving.

To register as a designated driver, one must sign a pledge to neither purchase nor consume alcoholic beverages while at the Center. Eligable designated drivers must be 21 years of age, have an active event ticket, and a valid driver’s license. Drivers will then receive one soft drink coupon valid for the current event or game.

Participants may register at the Guest Services kiosk located on the 200-level concourse outside Section 200. 

Donations

For donations, please submit a formal request in writing by email at ContactUs@bcsec.com or mail to BMO Harris Bradley Center 1001 North Fourth Street Milwaukee, WI 53203. Requests MUST include any official documentation to ensure the legitimacy of the organization, cause, or event for which you are submitting the request on behalf of.

Doors Open

Doors typically open one hour prior to the scheduled start time of an event. However, event door times could vary event to event. For specific show details or questions, please call the BMO Harris Bradley Center at (414) 227-0797.

Drinking Fountains

Drinking fountains are located outside all restrooms on the 200 and 400 levels and are wheelchair accessible.

E

Elevators/Escalators

Elevators are located in both the Inner East and Inner West Atriums. Both elevators travel to all floors of the building and are staffed with operators during all events. During events, elevators are intended for use by guests with mobility limitations.

The BMO Harris Bradley Center includes 16 escalators located in both the Outer East and Outer West Atriums. Escalators travel to the 200 and 400 levels.

Employment Opportunities

Please visit our Employment page for current BMO Harris Bradley Center job postings and information on how to seek employment with one of our partners.

Entrances & Exits

The BMO Harris Bradley Center has four designated entrances/exits located at the following intersections:

  • Potawatomi Gate: Fourth Street & Highland Avenue
  • Northwestern Mutual Gate: Fourth Street & State Street
  • Miller Lite Gate: Sixth Street & State Street
  • Kohl's Gate: Sixth Street & Highland Avenue

See also, Re-Entry.

F

Family Restroom

A family (unisex) restroom is located inside the First Aid Station located outside Section 220.

First Aid

The First Aid Station is located outside Section 220 and staffed with certified emergency medical personnel. A family restroom and an area for nursing mothers are also available at this location.

Food

Carry-in of food or beverage is not allowed. Exceptions are made on a case-by-case basis and only in very specific instances. Special requests for food and/or beverage carry-ins related to dietary needs must be submitted in advance by calling the Reception Desk during regular business hours at (414) 227-0797 or by email at ContactUs@bcsec.com.

Gluten-Free Concessions

The BMO Harris Bradley Center offers gluten-free concessions. Please visit our Arena Food & Beverage page for more information about food options and where to purchase them.

G

Gift Cards

Gift Cards are available for purchase at the BMO Harris Bradley Center Ticket Office and can be used to purchase tickets, parking, team merchandise, and concessions. For more information on BMO Harris Bradley Center Gift Cards, please click here.

Groups

For group tickets to concerts and special events, please visit our Groups page for more details and contact information.

Guest Conduct

The BMO Harris Bradley Center is proud to maintain a fan & family friendly environment at all events. For the enjoyment of all fans, the BMO Harris Bradley Center reserves the right to eject any guest for conduct deemed inappropriate or disruptive.

Guest Services

During all events, the BMO Harris Bradley Center Guest Services kiosk in operation outside of Section 200 to assist you. 

Visit our Guests Services page for assistance prior to your arrival at the BMO Harris Bradley Center for more information.

(Please Note: Patrons determined to be behaving inappropriately by BMO Harris Bradley Center Guest Services Staff will be subject to immediate ejection from the building.)

H

Hotels

For area hotels, please visit here.

L

Lost & Found

BMO Harris Bradley Center Lost & Found is located at the Reception Desk in the BMO Harris Bradley Center Administrative Offices.

Please see Administrative Offices for location, hours, and contact information.

(Note: The BMO Harris Bradley Center is not responsible for lost or stolen items.)

Lost, Stolen, or Destroyed Tickets

In the instance your tickets have been lost, stolen, or destroyed, please contact the BMO Harris Bradley Center Ticket Office at (414) 227-0894 for assistance.

Lottery

ON SALE LOTTERY INFORMATION

For your convenience, The BMO Harris Bradley Center uses a lottery system for the ON SALE of most events.  The lottery provides a fair and equitable means of distributing tickets by giving each customer a chance to be at the front of the line to purchase tickets.

Customers that arrive at the Potawatomi Gate one hour prior to the On Sale will be issued a lottery number and will then line up according to their number. 

The number of lottery tickets issued will be based on the number of customers who have arrived prior to (and not later than) one hour before the scheduled On Sale time.
Anyone arriving after the lottery must take their place at the end of the line and will be sold tickets after those customers who have lottery numbers.

The BMO Harris Bradley Center Ticket Office accepts: Cash, MasterCard, Visa, American Express, and Discover Card.  We do not accept personal checks. 

The Center DOES NOT permit sitting in cars, camping out, or sleeping on the premises.  Violators will not be sold tickets.

If you have any questions about the Lottery process or if a certain show will be using the lottery, please contact the BMO Harris Bradley Center Ticket Office at 414-227-0894.

M

Merchandise

The Milwaukee Pro Shop is the official authorized merchandise vendor for all BMO Harris Bradley Center home teams. Please visit our Milwaukee Pro Shop page for hours, location, contact, and information on current specials, deals, and promotions.

N

Non-Profit Fundraising Program

Throughout it's entire history, the BMO Harris Bradley Center has given back to the community over 11 million dollars through a not-for profit concessions volunteer program.  Please see our Arena Food & Beverage page for a program overview and contact information.

Nursing Mothers

An area for nursing mothers is available in the First Aid Station located outside of Section 220. 

See also, Baby Changing Stations and Family Restroom.

P

Parking

For all BMO Harris Bradley Center parking info, please visit our Directions & Parking page. 

To purchase preferred parking in the BMO Harris Bradley Center Parking Structure for all events, please visit our Purchase Parking page.

Pay Phone

A pay phone is located across from the ticket windows inside the Potawatomi Lobby (northeast entrance of the building).

Photography

All video and professional photography, including professional grade cameras (cameras with a detachable lens or lens that extends further than 3 inches), are strictly prohibited without authorization in advance of the event. 

Standard point-and-shoot "pocket" cameras may or may not be prohibited depending upon event restrictions. Please see event details page for event-specific restrictions or contact our Reception Desk at (414) 227-0797.
 

Prohibited Items

Prohibited items may differ depending upon event specific restrictions, however, the following items are always prohibited inside the Bradley Center: 

  • Coolers
  • Weapons
  • Signs larger than 2’ x 3’
  • Oversized bags
  • Suitcases
  • Backpacks
  • Laser pointers
  • Audio/Video recording equipment
  • Professional photography without authorization

Please see, Food, for information on carry-in food for special dietary needs.

Purses

Purses and diaper bags are permitted into the BMO Harris Bradley Center but may require reasonable search by BMO Harris Bradley Center security personnel upon entry.

R

Re-Entry

There is no-rentry once a guest enters the center for a ticketed event. Guest wishing to exit the Center to smoke after initial entry must receive an official BMO Harris Bradley Center hand stamp before exiting the building at the Northwestern Mutual and Kohl's gates for access to the designated smoking areas. An authorized hand stamp and valid event ticket is required for rentry through designated entry gates. 

Restaurants

For information on area restaurants, please go to VISITMilwaukee.org to view a complete listing of dining options in the Milwaukee area.

Restrooms

Women’s and Men’s restrooms are located at all four corners of the 200 and 400 levels of the building. All 28 restrooms have wheelchair accessible facilities.

See also, Family Restroom

S

Scalpers/Brokers

The BMO Harris Bradley Center reminds you that the only way to ensure complete authenticity of your tickets for one of our concerts, special events, or team games is to purchase them through one the following outlets:

  • Online at Ticketmaster.com
  • By phone through Ticketmaster
  • BMO Harris Bradley Center Ticket Office
  • Official Ticketmaster Outlets

Please visit our View All Events page to purchase tickets to upcoming events.

Scoreboard & PA Announcements

For Concerts & Special Events

Unfortunately, the BMO Harris Bradley Center is unable to accommodate personal announcement or notice requests due to event production requirements out of our direct control. 

For Team Games

Each of our home teams have varying restrictions for scoreboard or PA Annoucements during their games. For available options please contact the teams directly at:

  • Milwaukee Bucks Basketball: (414) 227-0500
  • Marquette Men’s Basketball: (414) 227-7127
  • Milwaukee Admirals Hockey: (414) 227-0550

Season Tickets

For season tickets for our home teams, please contact:

Signs

The BMO Harris Bradley Center generally allows guests to bring in small signs no larger than 2’ x 3’.  For specific event restrictions, please go to our View All Events page and visit the event details page of the specific event you are interested in.

The BMO Harris Bradley Center reserves the right to prohibit signs for any reason including content deemed inappropriate or disruptive to other guests or performers.

Smoking

Smoking is permitted at designated outdoor locations only. Guests may smoke outside the Northwestern Mutual Gate (4th & State) and Kohl's Gate (5th & Highland), but prior to exit must have their hand stamped for authorized re-entry into the building with a valid event ticket.

Solicitation/Loitering

Loitering and solicitation anywhere on Bradley Center property is strictly prohibited.

Special Offers

For current special offers, please see our Special Offers page.

Strollers

Strollers are prohibited inside the BMO Harris Bradley Center.

Suites

For information about suites, including accommodations, features, and availability, please visit our Suites & Clubs page.

T

Taxis

The BMO Harris Bradley Center suggests taxi pick-up and drop-off take place in front of the building along Fourth Street between Highland Avenue and State Street near the Potawatomi and Northwestern Mutual gates.

  • Yellow Cab Co-Op Milwaukee: (414) 271-6630
  • American United Taxi Cab Service: (414) 220-5000

Ticket Office

The BMO Harris Bradley Center Ticket Office is located inside the Potawatomi Lobby at the corner of Fourth Street and Highland Avenue. For contact information and current hours, please see our Ticket Office Information Page.

Tours

For BMO Harris Bradley Center Tours

The BMO Harris Bradley Center does not provide regularly scheduled daily tours, however we do provide private group tours on a case-by-case basis as our event schedule allows. Please fill out the form on our Contact Us page to request a tour and we will respond as soon as possible.

For group tour opportunities with one of our home teams, please contact each directly.

  • Milwaukee Bucks Basketball: (414) 227-0500
  • Marquette Men’s Basketball: (414) 227-7127
  • Milwaukee Admirals Hockey: (414) 227-0550

V

Valet Parking

Valet parking is provided as an exclusive amenity for our suite and Theater Box customers and is available during most events. At this time, valet parking service is not available on an event purchase basis to the general public.  For further information, please contact Premium Services at BCPremium@bcsec.com or (414) 227-0450.

Video/Audio

The audio or video recording of a BMO Harris Bradley Center event is strictly prohibited without official authorization prior to an event.

See also, Photography.

VIP Offers

For current VIP offers, please see our VIP Offers page.

W

Weapons

The BMO Harris Bradley Center has a "No-Weapons" policy. Guns, knives, and other items that could be used as a weapon are not permitted inside our building. BMO Harris Bradley Center security personnel maintain the right to prohibit any items they believe may pose a threat to both guests and employees and also those items deemed unsafe for carry inside the building.

See also, Prohibited Items.

Will Call

BMO Harris Bradley Center Will Call is located at the Center ticket office located in the Potawatomi Lobby at 4th Street & Highland Avenue. Please visit our Ticketing Info page for additional details on Will Call location, hours and service information.

The Milwaukee Bucks Will Call is located outside Northwestern Mutual Gate at the corner of Fourth & State Streets and is open prior to and during all Milwaukee Bucks home games.  

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