Nov 18, 2013

BMO Harris Bradley Center Celebrates 25th Anniversary With Focus on Fans

Anniversary updates include new mobile app, food and beverage choices, in-game videos and activities

MILWAUKEE, Wis. – The BMO Harris Bradley Center today announced that it is celebrating its 25th anniversary with new ways for fans to enjoy sports and other live entertainment events during the 2013-14 season, along with opportunities to reflect on highlights and happy memories from seasons past.

New offerings include a free mobile BMOHBC app for Android, iPhone or iPad, Wisconsin cheesesteak sandwiches topped with locally sourced cheese curds and a soon-to-open “Leinie’s Lodge” space for fans to enjoy a favorite Wisconsin brew. Additionally, new in-game videos will feature photos from past Center games, concerts and other events; and fans will be able to share their own memories and photos through social media and other channels.

“Our fans are at the heart of every game on the floor, every concert on stage – every event we bring to life at the BMO Harris Bradley Center,” said Steve Costello, the Center’s president and CEO. “Our 25th anniversary is a big milestone, and as we prepare to welcome artists like P!nk, Miley Cyrus and Cher; touring favorites like the Trans-Siberian Orchestra and the Harlem Globetrotters; and spectacular sports action including rounds two and three of the NCAA Division I men’s basketball championships, we want our fans to be at the center of the celebration. We’re excited to be coming together throughout the season to remember the Center’s rich history and heritage while looking forward to a bright future for live entertainment in Downtown Milwaukee.”

  • BMOHBC Mobile App: This new, free app makes it easier than ever to stay up to speed on sports and entertainment events at the BMO Harris Bradley Center. It includes event listings; exclusive notifications about pre-sales and special offers; photo and video galleries; news updates; check-ins; event-specific seating charts; driving directions to the Center; and more. The free app is available at the App Store or Google Play.
  • Wisconsin Cheesesteak sandwiches: In keeping with their tradition of offering outstanding dining experiences for fans, the BMO Harris Bradley Center and Levy Restaurants have created Wisconsin versions of the famous cheesesteak sandwich featuring locally sourced Wisconsin cheese curds. The sandwiches come in beef, chicken and vegetarian varieties and can be found on the 200 level above the Miller Lite entrance.
  • Leinie’s Lodge: This new fan space is set to open in early December on the 200 level above the Northwestern Mutual entrance. It will feature a Northwoods atmosphere where fans can enjoy their favorite Leinie’s beverages.

Additionally, the BMO Harris Bradley Center has refreshed its website, Facebook page, and Twitter handle to include the anniversary invitation, “See what moves you.”

About the BMO Harris Bradley Center
The BMO Harris Bradley Center, in Milwaukee, Wis., was built through the generosity of the late Jane Bradley Pettit in memory of her father, Harry Lynde Bradley, co-founder and chairman of the Allen-Bradley Company (now Rockwell Automation). The Center is the only major, public assembly facility in North America with construction underwritten through the philanthropy of a single family. Opened in 1988, the BMO Harris Bradley Center is home to the NBA Milwaukee Bucks, the AHL Milwaukee Admirals, and the Marquette University Golden Eagles NCAA men’s basketball team. The facility hosts an estimated 1.52 million people each year and continues to be the No. 1 entertainment destination in Downtown Milwaukee. The building was renamed the BMO Harris Bradley Center at the start of the 2012-13 basketball and concert season when BMO Harris Bank became the top sponsor of the Champions of the Community program, joining 25 other leading businesses and individuals who have committed over $18 million to the Center over a six year period.

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