Mar 29, 2017

BMO Harris Bradley Center to host the PBR Real Time Pain Relief Velocity Tour on April 8

Lindsay Dracca
414. 227. 0822
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Brynna Waters
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BMO Harris Bradley Center to host the PBR Real Time Pain Relief Velocity Tour on April 8

(MILWAUKEE – March 29, 2017) – The PBR (Professional Bull Riders) is bringing its thrilling, adrenaline-filled, edge-of your-seat excitement to Milwaukee and the BMO Harris Bradley Center. The PBR’s Real Time Pain Relief Velocity Tour (RVT), the sport’s premier expansion league, will return to Milwaukee on April 8 for one night only. It will be the third visit from the sport that boasts the toughest eight seconds on dirt.

The Milwaukee Challenge will be the 21st event of the 2017 PBR Velocity Tour schedule. The Velocity Tour travels across the nation and has made stops in cities like Ontario, California; New Town, North Dakota; Hidalgo, Texas; Biloxi, Mississippi; and Southaven, Mississippi.

Headlining the competition will be several veterans from the PBR’s Built Ford Tough Series (BFTS) like Nathan Schaper, Josh Faircloth, and Kurt Shephard. Also competing are 14 international riders, as well as last year’s Milwaukee champion Jay Miller.

“We’re thrilled to bring back the Professional Bull Riders event for the second year in a row,” said Steve Costello, the Center’s president and CEO. “Last year’s event set the bar high with an exhilarating competition and we know this year will be just as exciting. It’s amazing to see the athleticism shown by these competitors during their eight second rides.”

The competition starts at 7 p.m. CT on Saturday, April 8. Tickets are on sale now, starting at $15 in advance, and are available at the BMO Harris Bradley Center box office, online at, and by phone at 800-745-3000.

Each rider will face one bull during Round 1 before the 10 riders with the highest scores advance to the championship round. The overall event winner will be the rider who has earned the most points over two rides.

Winners of each RVT event in 2017 will be guaranteed at least one opportunity to compete at a PBR BFTS regular-season event where they can attempt to win enough points to join the Top 35 bull riders in the world and earn a spot competing at the sport’s elite level. The winner of the Milwaukee Challenge will earn an invitation to Last Cowboy Standing at Helldorado Days in Las Vegas on May 12-13.

The 2017 Real Time Pain Relief Tour will culminate with the Velocity Tour Finals at South Point Arena in Las Vegas on Oct. 28-30, leading into the PBR’s 2017 Built Ford Tough World Finals, Nov. 1-5 at T-Mobile Arena. The winner of the RVT Finals, the second- and third-place finishers, the top international performer, and the 2017 RVT Tour Champion, will each qualify to compete at the PBR World Finals and a chance to be the 2017 PBR World Finals Event Champion.

The RVT event replay from Milwaukee will air live on on Wednesday, April 12 at 8 p.m. ET on

About the Real Time Pain Relief Velocity Tour
The PBR’s Real Time Pain Relief Velocity Tour (RVT) began in 2014 as the premier expansion tour for the PBR. The RVT brings the excitement and talent of the PBR that fans have come to expect from the leader in the sport of bull riding to cities across the U.S. The tour is 100% produced and operated by PBR, providing fans the highest quality experience available. The RVT is proudly supported by Real Time Pain Relief, Pendleton Whisky and the South Point Hotel and Casino.

About the Professional Bull Riders, Inc. (PBR)
The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the RVT Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to, or follow on Facebook at, Twitter at, and YouTube at