MILWAUKEE – To celebrate the new year, the BMO Harris Bradley Center today unveiled a series of new fan amenities that enhance the experience of attending a live entertainment event at the Center. BMO Harris Bradley Center officials rang in 2013 by introducing several new features, including food and beverage options, fan gathering spaces and updated signage that makes it easier than ever for fans to find their way.
“Everything we do here is with the goal of providing a world-class live entertainment experience, and these new changes help do just that,” said Steve Costello, president of the BMO Harris Bradley Center. “Many of these improvements were made possible by the $18 million committed to the BMO Harris Bradley Center through the Metropolitan Milwaukee Association of Commerce’s Champions of the Community effort. It has been absolutely amazing to see the business community engage the way it has to support such an important community gathering place and Mrs. Pettit’s gift to the people of Wisconsin.
“Additional support is needed to keep us competitive in the sports and entertainment industry, and we’re running out of space,” Costello said. “But, as the community decides its next steps on the future of a new arena, it is a way to generate more revenue to keep the Center viable – and, above all, ensure the very best fan experience possible. We truly appreciate the support of all of our Champions of the Community – BMO Harris Bank; gate sponsors Kohl’s Department Stores, Miller Lite, Northwestern Mutual and Potawatomi Bingo Casino; and many others. They, along with the numerous local sponsors that continue to support this building and its tenants, are making a real difference.”
New fan features for the new year include:
NEW FOOD AND BEVERAGE OPTIONS:
• The Tap House: With 10 draft beers on tap and a wide variety of Wisconsin sports fans’ favorite brews, this new destination is sure to offer something for every beer lover.
• The Carvery Featuring Jake’s Deli: Jake’s has been serving the finest and freshest hand-carved sandwiches for over a half century. Now, fans will enjoy genuine made-to-order Jake’s signature pastrami and corned beef sandwiches. You’ll be hard-pressed to get a better sandwich in Milwaukee!
• The Leinie Lodge: The perfect place to relax with friends. Settle into the great Northwoods and stay abreast of the game and other major sports action while enjoying your favorite Leinie’s beverage. (COMING SOON – EXPECTED TO OPEN IN EARLY 2013.)
• In addition to new food and beverage destinations, BMO Harris Bradley Center’s existing restaurants and concession stands will offer new taste treats for fans. New menu items include Smasher Sandwiches (melted deliciousness in Wisconsin Grilled Cheese, Italian, Reuben and Patty Melt), El Rey Nachos Grande, Klement’s Extreme Loaded Dogs and more.
ROOMS WITH A VIEW:
• The South End: Our new South End brings together our popular Grill 71, with The Carvery, Leinie Lodge and Tap House. Two new fan zone areas on the main concourse bring it all to life. Opening an expanded view into the seating bowl, these zones give fans a place to hang out and catch additional sports action on big new flat-screen TVs, all just a couple of steps away from the live action, scoreboard and crowd. The South End is sure to be the new hotspot where friends and family come together.
• The Backcourt: This unique service-level hospitality area offers new options for entertaining – enjoy food, beverages and fun as you see the players head to and from the court.
• More Theatre Boxes: Theatre Box seating – not as big as a suite but with a hip, exclusive ambience and an all-inclusive fan experience – has proven so popular that the BMO Harris Bradley Center has added six more boxes, expanding the Theatre Boxes’ shared lounge and restaurant area, for the 2012-13 season. The Center now has 16 Theatre Boxes with most under long-term lease. It’s a great expanded option for business and family entertaining, and limited seasonal and special event opportunities are still available.
• Updated suites: For the first time in 24 years, the BMO Harris Bradley Center has fully renovated and refurbished all of its 44 luxury suites, making a game both a good place to do business and entertain large groups. Updates include new loveseats, chairs, tables, wall coverings, restroom updates, carpeting, cabinetry & hardware, Cambria natural quartz countertops featuring built-in induction units, an all-new drink rail with additional seating, and comfortable leather stadium chairs.
• In May, the Metropolitan Milwaukee Association of Commerce, the Bradley Center, the Milwaukee Bucks and BMO Harris Bank announced a multiyear naming sponsorship that expanded the name of the building to the BMO Harris Bradley Center. The updated name now appears on exterior and interior signage, on the scoreboard and in other spots throughout the building.
• Kohl’s Department Stores, Miller Lite, Northwestern Mutual and Potawatomi Bingo Casino have committed to multi-year sponsorships of the BMO Harris Bradley Center’s four main gate entrances. This is the first time the Center has secured corporate gate sponsors, a practice long in place at many other NBA arenas and sports venues, including Lambeau Field. New unique entry and lobby lighting and way-finding signs featuring our sponsors welcome fans to the building and help them find their way around the BMO Harris Bradley Center in a dramatic and bold new way.
About the BMO Harris Bradley Center
The BMO Harris Bradley Center, in Milwaukee, Wis., was built through the generosity of the late Jane Bradley Pettit in memory of her father, Harry Lynde Bradley, co-founder and chairman of the Allen-Bradley Company (now Rockwell Automation). The Center is the only major, public assembly facility in North America with construction underwritten through the philanthropy of a single family. Opened in 1988, the BMO Harris Bradley Center is home to the NBA Milwaukee Bucks, the AHL Milwaukee Admirals, the Marquette University Golden Eagles NCAA men’s basketball team, and the Milwaukee Mustangs AFL team. The facility hosts an estimated 1.5 million people each year and continues to be the No. 1 entertainment destination in Downtown Milwaukee. The building was renamed the BMO Harris Bradley Center at the start of the 2012-13 basketball and concert season.