Dec 12, 2016

special event announcement: Professional Bull Riders

Professional Bull Riders Buck Into Milwaukee

Tickets for April 8 event on sale December 16

(MILWAUKEE – December 12, 2016) The PBR’s (Professional Bull Riders) Real Time Pain Relief Velocity Tour will bring its thrilling, adrenaline-filled, edge-of-your seat excitement to the BMO Harris Bradley Center on April 8, 2017. It will be the Velocity Tour’s second consecutive trip to Milwaukee, after a successful debut in 2016.

For one night only, some of the best bull riders in the world will battle the sport’s toughest bovine athletes. The thrilling 8-second rides and heart-stopping wrecks make the PBR’s Velocity Tour one of the most exciting live sporting events to see.

“We saw the excitement and enthusiasm that Milwaukee showed the Professional Bull Riders event last spring, so we are thrilled to have them back again this year,” said Steve Costello, the Center’s president and CEO.  “It’s amazing to see the athleticism required to get to the ideal 8-second ride.”

The bull riding action begins at 6:00 pm CT on Saturday, April 8. Tickets, ranging in price from $15 to $150, go on sale Friday, December 16 to the general public and are available at the BMO Harris Bradley Center Ticket Office, online at, and by phone at (800) 745-3000.

Available for purchase are PBR Elite Seats. This $150 ticket includes premium seating and a 60 minute pre-event tour that will allow fans to step out on the dirt and behind the scenes to take in everything that goes into putting on the Real Time Pain Relief Velocity Tour. Elite Seat holders will also be given the opportunity to go one-on-one with World Champion-caliber bull riders as well as some of the fiercest bucking bulls in the sport.

Each rider will face one bull in Round 1 with the Top 10 scoring riders of the night moving on to one more ride in the championship round. At the end of the competition, the rider with the highest combined score will be crowned the champion.  Last year’s event was won by Brazilian rider Juliano Antonio da Silva.

Milwaukee will be the 19th stop on the 2017 Velocity Tour, which spans the country in cities including Oakland, California; Portland, Oregon; Dayton, Ohio; Bangor, Maine and Birmingham, Alabama.

The 2017 Real Time Pain Relief Velocity Tour will culminate with the Velocity Tour Finals at South Point Arena in Las Vegas on Oct. 28-30, leading into the PBR’s 2017 Built Ford Tough World Finals. The winner of the Velocity Tour Finals, the second- and third-place finishers, and the top international performer, along with the 2017 Velocity Tour Champion, will each qualify to compete at the PBR World Finals.

Visit PBR LIVE for details about watching online streams of the 2017 Real Time Pain Relief Velocity Tour season. PBR LIVE is available at no charge to all fans and media. Fans can also watch all of the action via the PBR LIVE app, available for download now on Google Play and iTunes.

The BMO Harris Bradley Center hosts unforgettable events!  Whether it's family fun, concerts or sports, you'll find an event for your special someone at the BMOHBC.  Give the Joy of Being Present. Upcoming events include Jeff Dunham (Dec. 29, 2016), the Harlem Globetrotters (Dec. 31, 2016), Monster Jam (Jan. 20-21, 2017), Disney on Ice (Feb. 2-5, 2017), Flat Out Friday (Feb. 17, 2017), and NCAA First & Second Rounds (Mar. 16 & 18, 2017).  Concerts include: Maroon 5 (Feb. 20, 2017), The Lumineers (Mar. 25, 2017), Eric Church (Apr. 14, 2017), and Tim McGraw & Faith Hill (June 16, 2017).  There are many reasons to visit the BMOHBC this coming winter and spring!

About the Real Time Pain Relief Velocity Tour

The PBR’s Real Time Pain Relief Velocity Tour began in 2014 as the premier expansion tour for the PBR, featuring the young, emerging bull riding talent alongside the some of the Superstars of the sport. The Velocity Tour brings the excitement and talent of the PBR that fans have come to expect from the leader in bull riding to cities across the U.S. The tour is 100 percent produced and operated by PBR, providing fans the highest quality experience available. The Velocity Tour is proudly supported by Real Time Pain Relief, Pendleton Whisky, South Point Hotel and Casino and the U.S. Border Patrol.

About the PBR (Professional Bull Riders)

The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the Real Time Pain Relief Velocity Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $150 million in earnings to its athletes. Twenty-eight men have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who, with his 2015 PBR World Championship, became bull riding’s first $6 million man and the richest athlete in Western sports history at $6.7 million in career earnings. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to, or follow on Facebook at, Twitter at, and YouTube at



PHONE through Ticketmaster by calling 1 (800) 745-3000
IN-PERSON at the BMO Harris Bradley Center Ticket Office at the corner of 4th St. & Highland Ave.